Global Marketing at AOL Case Study Example | Topics and Well Written Essays - 1000 words

Global Marketing at AOL - Case Study Example The success of any company is closely connected with its management team, a structure of the company and people work with it. The structure of AOL in Japan is not appropriate for the company of this type. The first problem is that only one person from eight, J. Barber, is involved in day-to-day operations. According to the report results, it is not enough for such a company as AOL because it needs more management control and adjustment on the upper level. The second problem is that the five groups report only to the President, who coordinates their work, but the other members of the board are unaware of the company's problems. The third and major problem is the unstable management team of the company (Hoecklin, 1995).During recent years 3 persons have held the office of the company but did not succeed. This is closely connected with the recruiting procedure used by AOL, who committed to his partner Mitsui this mission. Even if it was difficult to find top local people the company cou ld employ a US citizen on the President post. This experience is widely used by other companies in their foreign offices and proves its efficiency (for instance, the Coca-Cola company is used to appoint non-residents on the post of General Manager). The Barber should recommend to AOL to employ an experienced leader on the President's post (if the current will not be able to take AOL on the next level), and be involved in the process of staff selection itself (Griffith, Hu, Ryans, 2000).If AOL continues the present structure it will not gain any results in foreseeable future. Only a new radical strategic approach for management and the company's structure could take AOL on a higher level. The main impediments of AOL in Japan are that it employs the same marketing strategy that used in America. It uses bundling, magazines inserts and direct advertising, which cannot work on the Japanese market at all. And AOL did not take into account the difference that in Japan (in contrast to the U SA), the PC manufacturers are much more active in the ISP business.The overcome the obstacles AOL should use cultural approach to its marketing in Japan. Many problems associated with the relationships between people of different cultures stem from variations in norms and values. At its deepest level, however, culture comprises a set of basic assumptions that operate automatically to enable groups of people to solve the problems of daily life without thinking about them.  

Criminal and civil litigation; Mental Health Law Coursework

Criminal and civil litigation; Mental Health Law - Coursework Example In every criminal situation, the Mens Rea concept has to be present, which in simply terms is the Latin word for â€Å"a guilty mind.† Consequently, the concept of Mens Rea carries out an in-depth analysis of the mind of the defendant in the moment preceding the crime. This goes to explore the thoughts and intentions of the defendant during the committing of a crime as this plays a great role in determining the culpability of a defendant. As such, the concept of Mens Rea enables the criminal justice system to differentiate between an individual who did not plan or mean to commit a crime, and an individual who planned and set out intentionally to commit a given crime. This concept rules out crimes that were intentional from crimes that were accidental, even if the results of the crime were the same1. For example, in the event of a murder case, the attorneys of law can evaluate the case to determine whether it was pure murder case or manslaughter. The difference in these two legal terms is that the former was an intentional crime whereby the defendant plotted to kill the victim and actually executed his or her plan. On the other hand, the latter is an accidental crime whereby the defendant accidentally killed the victim without prior intentions to end their victim’s life, such as a case of self-defense, a stray bullet, or a riot stampede. The charges for both cases also differs depending on the legal position established by the judge, as well as, the prosecution team on the guilty mind of the defendant in the moments preceding the commitment of a given crime. For instance, the above case has the same charge, which is death of an individual, whether committed intentionally or otherwise. As such, the guilty party has to face the charges of the crime committed, and the extent of the punishment vented against him or her for the crime depends on their guilty conscience