Close examination using market segmentation vo 1 Essay

Close examination using market segmentation vo 1 - Essay ExampleIt then allows ease of obtaining accurate selective information regarding library collections.Futterman (2008) notes that market segmentation is used to identify the librarys customers with regard to their characteristics. In this case, market segmentation refers to the grouping of potential customers into different segments based on leafy vegetable characteristics such as gender, age, income, geography or other attributes that relate to buying or consumption behavior. Futterman (2008) notes that the libraries for the most part serve market segment of customers who are underserved. Most of these customers exhibit the following characteristics firstly, they stay closer to the library, make up modest income, composed of diverse range of household types, life stages and age (Futterman, 2008). These include Green farming (blue-collar baby boomers who earn middle income), Hometown (those within the house), Rustbelt Trad itions, Exurbanites (with median home value of $235,000 and household income of over $80,000), homely (settled married couples without children or adult children), Midlife Junction and Cozy. This segment is mainly composed of high patron keenness as was discovered by TSCPL library. The other market of the library is that composed of young people and those detained in juvenile.With the current advancement in technology and globalization, a number of potential competitive forces affect viability of libraries. For instance, consumerization of online information retrieval technology is seen as a major competitive force for libraries. This is because nowadays people peck afford internet services at their doorsteps. This can be accessed via mobile phones, laptops, ipads, ipods and the like (Futterman, 2008).In ethnical context, Futterman (2008) argue that the library should be able to provide services to diverse cultures in the