Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaHCompany profileYuvAnaH is an Indian follow which manufactures Chyawanprash. It was schematic in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided full quality Chyawanprash for only historic period groups, across social boundaries. It has received various(a) certificates over the age which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food dose Administration regulation. YuvAnaH is ISO 9002 certified.VisionFocus on growing their core brands across categories, reaching by to new geographies, inwardly and outside India.MissionTheir mission goes beyond the mere provision to heal ailments and ex tends to support people live long, healthy and intersection pointive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welf are.Objec tivesProductsYuvAnaH Chyawanprash This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and end be consumed by people belonging to all mature groups.YuvAnaH hot chocolate Chyawanprash This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketplaceed as a product with added benefits of chocolates.YuvAnaH Sugar- resign Chyawanprash This is targeted to diabetic patients since it does not contain artificial sweeteners.YuvAnaH Chyawanprash (for summer)This Chyawanprash is curiously made for the summer season to provide protection against infections that are common during the season.YuvAnaH Diet Chyawanprash This product is specially designed for the Diet conscious with partitioningicular ingredients.YuvAnaH Chyawanprash (for pregnant women) Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman.YuvAnaH Chyawanprash (for Skin) This product contains added herbs which are beneficial for a glowing skin.According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest parentage of vitamin C. It is, moreover, a source that remains stable in storage for years.Digestive and immune systemChaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids.Heart and BrainThe perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous syst em and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall.Lung, Liver and KidneysThe unstable functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. different BenefitsThe holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness.CanadaCanadaCanada is a area occupying most of northern North America, extending from the Atlantic Ocean in the easternmost to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds atomic result 42 largest dry land by total area, and shares land borders with the United States to the south and northwest.DemographicsCapital capital of CanadaLargest City TorontoCurrency Canadian DollarPopulation of Canada (2008estimate) 33,157,200 (0.51% of World people)Population growth rate 0.869%Birth Rate 10.75 births/1,000 populationDensity 3.2/km(219th)It is the worlds second largest country by total area.(Area 99884670 km2Even though the density is just 3 persons per square kilometer , a volume of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. dispersal of populationPopulation Distribution by Age Group0-14 17.9%15-64 69.1%65+ 13.0%Population of Main Metro AreasToronto 5,203,571Montreal 3,607,150Vancouver 2,159,994Ottawa-Gatineau (Capital) 1,142,708Calgary 1,037,136Edmonton 1,001,636Quebec City 710,801Hamilton 702,396Winnipeg 698,210London 459,697Considering the fact that a majority of population live s in the metros mentioned above, majority of our trade promotions will concentrated in those areas.Economic EnvironmentGross National Product $760Purchasing power parity(per capita) $29,400(According to the World Bank Economic Groups, Canada locomote under the high per capita income category)Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well.Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position.The OECD forecasts Canadas surplus will be 0.8per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries.Trade and Economic Organization MembershipsAsia Pacific Economic Co-operationCommonwealthGroup of Eight (G8)International Monetary FundLa FrancophoneNorth Atlantic confo rmity OrganizationOrganization for Economic Co-operation and DevelopmentOrganization of American StatesUnited Nations (and its subsidiary agencies)World BankWorld Trade Organization thence, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it.Cultural environmentEstablished in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique socialization and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor the United States they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously.Language Unlike many countries Canada has 2 official verbiages English and cut. A majority of cut speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in m ind by resorting to bilingual labeling and advertising and bilingual press releases. creativeness Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change.Attitudes and ValuesCanadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor.Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boyCanadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts.They similarly tend to dislike companies which represent negative comparisons with Canadian products. godliness Canada has a wide mix of religions and thither is no official religion of Canada though a majority of the population follows Christianity, followed by a large make sense of people who claimed to have no religious affiliation.Family structure a typical family structure in Canada in 2005 was a spouse and no children below the age of 13 at least one child between the age of 13 and 24.Political EnvironmentCanada has a federal parliamentary democracy within a constitutional monarchy.In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through agree between interest groups, regional consultations, and the government of the day.India and Canada have always had a healthy trade relationship.Thus , political environment is withal favorable and there will not be any major issues as far as the government is concerned.Legal EnvironmentCanada can guarantee investors the overall low tax rate among stoped countries.One important factor is the legal system in Canada is that although their criminal rightfulness system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Qubec is based on the French Code Napolon. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems.Few laws that are different to Quebec particularly are as followsGenerally speaking, a French firm name whitethorn be accompanied by its English version, provided that the French version appears at least as prominently however, insome cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text essential have a much greater visual impact than the text in another language.Product labellingEvery inscription on a product, its container or wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial message advertisingPublic signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Qubec, in which case the signs may be bilingual.Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000.All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax.About Health CanadaThe new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woma n who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative checkup therapies, vitamins and antioxidants. And shes willing to pay she spends between $500 and $1000 a year on health supplements.Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc.A chart showing enticeing causes of death in Canada is as under. Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows line Tracking Nutrition Trends surveyKey motivators to change/ improve eating habits PercentageTo maintain personal health 58%To lose weig ht 22%To accommodate the needs of family members 10%To prevent disease 8%To look better 8%The relative importance of each of these factors, however, differed according to age, with responses related tone better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45.National Population Health Survey (NPHS) also indicated that the single biggest reason inform for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health.DiabetesWe all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major resemblances in Canada. Many cases of type 2 diab etes could be prevented by making healthier living choices.Childrens eating habitsUnhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been prove. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children.The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods.The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash.Marketing MixProductsYuvAnaH ChyawanprashYuvAnaH Chocolate Chyawanprash.YuvAnaH Sugar-free Chyawanprash.YuvAnaH Chyawanprash ( for summer)YuvAnaH Diet ChyawanprashYuvAnaH Chyawanprash ( for pregnant women)YuvAnaH Chyawanprash ( for skin)All YuvAnaH products will be operational in a standard size of 500 gms.BrandingAll our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favourably for the company.Packaging and labelingOur product will be packed in HDPE plastic containers which will be sealed with a golden foil.The federal Consumer Packaging and Labeling cause require bilingual designation of the generic name on most pre megabucksd consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in CanadaDrug Identification Number (DIN),Natural Product Number (NPN)or a Homeopathic Drug Number (DIN-HM)This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions t he package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the productBrand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage kitty Number and Packaging Date(PKD, )Precautionary Message ,Bar Code,Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors).Promotion MixAnalysisElectronic MediaTelevision in CanadaThe Canadian send Corporation (CBC) operates both English-language and French-language national television ne tworks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada.Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free.85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me.Government controlQuebecSection 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age.RadioCanadians spend more time with piano tuner compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada.Print MediaThe newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star.Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal w ith most reading all 4 of the last 4 issues They read with tending reading most or all of each issue Community newspapers get high ratings from their readers.Community newspapers capture a very high proportion of exclusive readers.Point of Purchase advertising72% of big boxes were added in the previous nine years.59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising.Perception of Ayurvedic MedicinesIn 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 documentation in 1999. The pro ducts are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption.Place MixEntry StrategyWe intend to enter Canada by straightaway exporting our products. The company has two distributors in Canada one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also transcend to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products.We will follow 4 level channel of dis tribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London.CompetitorsDabur ChyawanprashThe biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the touch.Himani Sona Chandi ChyawanprashThere are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada.Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is ava ilable in Canada.Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada.Competitive edgeThe prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category.None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others.The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.