Exploring the Mind of Internet Addicts Essay Example for Free

Exploring the Mind of Internet Addicts EssayAddiction is a commonly used word that is mostly associated with a substance(drug or alcohol) and sometimes fantasy of as an illness. We often hear the word dependency thrown around in conversations. Ive often used the word dependence when referring to my love of chocolate, just in this case its just an expression of speech. For a long time now, though, a lot of controversy has been going on about adding different activities, different than substance use to the word addiction. In this case excessive use of the Internet, Internet Addiction(IA). Many people be wanting to take addiction to a whole new level, by adding Internet Addiction to the DSM-V (Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition in other words the psychiatric bible) but is our need, love, desire, and excessive use of the internet just a compulsion or an addiction?Addiction is when a person is dependent on a behavior or specific substance in or der to cope with life. The dependence is so important to the individual that even when it becomes harmful to themselves, their family, work, and other important areas of their life they will persist in using the substance, or engaging in the behavior. Also, There are actual changes that occur in the reasons of addicts and treatments for addiction must address the biology behind the behavior. So far addictions have focused on highs that are caused from the use of drugs or other substances that affect the passs chemical responses. However it has recently been discovered that a person can receive a similar high from using the Internet. The research for this deflect is scarce and fairly new, but the results leave something to argue about for the supporting side. Overly excessive use of the Internet affects everyone involved with the user. There have been confessions from individuals who assume to suffer from IAD (Internet Addiction Disorder). A case was, reported in the New York Tim es,A woman who had been divorced by her husband because of her excessive use of the Internet. legato the woman did not come to her senses and continued to use the internet so much that she forgot to buy food for her children, to take them to doctor appointments, and to buy enough oil color to warm her home.(Maria Garcia Duran)Sounds like an addiction, but this still doesnt fit the whole criteria. Remember you have to experience a chemical effect in the brain when your considering an obsessive need for something to be a diagnose as an addiction. There may be some alternative chemical change in her brain, such as the internet use is causing her to be happy, which means endorphins are being released to the brain. But this article isnt clear on whether the internet use very makes her happy, or helps her hide from reality which may still leave her with the same mood set, but just in hiding.Most people who think they are addicted may just be suffering from the desire to not want to de al with other problems going on in their lives. Those problems may in fact be a mental disorder like anxiety or depression. It may be a a relationship problem, serious impairment or health problem. The internet use is no different than TV use, so you wont have to go out with the boys for drinks or talking to your spouse. Others who spend to much time online with out any other problems present may just be suffering from compulsive over-use.

Career Development Plan Part Iv - Compensation Essay Example for Free

C areer Development Plan Part Iv Compensation EssayNow that we have organise our new aggroup, identified their roles, identified ways to manage their executing and created an appraisal system we are now proposing a new compensation figure. This part go out outline the mean, describe how it pass on help motivate employee performance, describe our total rewards program and outline how this program will benefit the individual and InterClean. Account decision maker financial Compensation Plan Compensation grammatical constructions can be broken down into two distinct categories, financial and non-financial (Cascio, 2006).This section overviews the financial compensation plan for count executives, which involves wage and benefits. Account executive pay will be primarily deputation based. Each account executive will receive a base requital at minimum wage, with the rest of their salary coming from commission. We feel that a generous commission structure will motivate p erformance because pay will have a direct correlation with sales volume. We structured our proposed commission plan to reflect InterClean new strategic direction (University of Phoenix, 2007), and how employees are rated in their tooshiely appraisal.This centre a focus on retention, up-selling and volume. Account executives will receive 8% commission on sales for the first six-months of revenue. 10% commission on sales after six-months of continuous revenue. 13% commission on sales after whizz-year of continuous revenue. 13% commission on up-sells and account executives that meet their quarterly sales volume will also receive a bonus equaling 3% of total revenue earned. New channel Account Executive, The New Business Account Executive has different goals, and therefore a different pay scale will apply.He or she will receive a base salary of $30,000 per year, plus a 3% quarterly commission on revenues earned from the accounts he or she acquired. We feel that this structure will a dequately reflect the difference between new account acquisition and account retention. Cumulatively, the maximum amount of commission paid on revenues to account executives would be 19%. In related to the benefits Account Executives will receive the standard benefits due to all InterClean employees, including Health Insurance with employee share of cost 401k compare 14 days paid vacation 6 days sick time Health, Financial, Stress and Motivational Counseling through our employee wellness program. Managerial Financial Compensation Plan The managerial financial compensation plan will focus on overall team performance. We feel that creating a plan that rewards managers for team performance helps ensure managements focus on creating a strong team that meets financial objectives. Managers will receive a base salary dependent on their pay grade, ranging from $50,000 yearly for the solution expert and $65,000 annually for the sales manager.The rest of their salary will be based on tea m performance as 3% commission on total revenues per quarter of all account executives that have met his or her goal, and 2% on total revenues per quarter if all account executives meet their goals. We feel that paying based on meeting objectives, and sharing in total revenues accomplishes two important things such as rewards managers who ensure account executives meet their goals by providing the tools and support they need. And it encourages over-achieving by not setting a limit on revenue sharing.In terms of the benefits, managerial employees share in the aforementioned benefits, and are given one additional week of paid vacation (five days) per year. As mentioned, compensation does not only include financial compensation there are certain non-financial rewards that motivate employee performance, increase loyalty and decrease turnover. The following non-financial rewards were chosen based on a view conducted in the United Kingdom (Employee Benefits, 2006) as additional perks for employees. Sales Employees, All sales employees are eligible the following reward package flexible functional arrangements.Employees can work at home when appropriate on dates put between them and their manager. Flexible work time is the top-rated non-financial reward in the UK survey (Employee Benefits, 2006) and offer such an arrangement can increase productivity by diminishing stress caused by work-life conflicts. And corporate gym membership also ranked naughty on the survey, and using our corporate pull to offer a free membership not only encourages wellness, but exercise has countless benefits such as stress relief, increased creativity, and energy. Also, we will include employee discount at restaurants.Using the promise of higher volume by internally promoting local restaurants to our employees, HR has arranged for employee discounts at local restaurants. This benefit decreases the costs of lunch for our employees and gives them another reason to value InterClean. Manag erial Rewards, The following rewards are available to managers in addition to the foregoing rewards available to all employees such as use of company vehicle Surprisingly, the UK survey listed sports car as company vehicle as the number one benefit they dont receive but wish they had (Employee Benefits, 2006, para4. . Company gas card, not only should our sales manager ride in prestige, but we understand that the majority of driving they do benefits our company, so they also have use of our company gas card. The compensation and rewards system outlined in this plan are geared to motivate performance by tying pay directly to the revenue gained for InterClean. Our new strategy of focusing on solution-based selling (University of Phoenix, 2007) means we must grow retention, up selling, and total volume.This plan rewards all three by reducing the base pay of account executives, increasing commission and tiering commission based on retention and up selling. We reward achievers and not l ow-performers. Tying managerial pay directly to the performance of the team rewards good managers (Vigoda-Gadot Angert, 2007. ) Finally, offering a substantial but not overly high base pay takes into account fluctuating economic and environmental constraints. Offering bonuses quarterly rather than annual avoids penalizing employees for one bad quarter, which can happen to even the best sales person.Finally, our reward system is built to make InterClean a great place to work, that value the employees well-being and offers perks as part of the job. Offering this reward system can help InterClean retain the best possible account executives and managers (Cascio, 2006). Because we offer competitive pay and creative rewards that ease the work-life conundrum, and add a certain level of prestige to those who work for InterClean.

Examining the gender inequalities at work

Examining the gender inequalities at modelMany feminists concent compute on gender inequality, particularly inequality in remunerative employment. Postmodernists place little emphasis on paid work, but both Marxist feminist and liberal feminists see employment opportunities as crucial to understanding gender inequalities. Liberal feminists pick up argued that a combination of statute and traded attitudes can open up economic opportunities for women.Equal opportunity legislation In 1970 the Equal Pay Act legislated that women should be paid the same as men for doing the same or broadly similar work. In 1984 an amendment stipulated that women should purport equal pay for work of equal value. The 1975 Sex Discrimination Act made discrimination on the grounds of sex vile in employment, fostering and the provision of goods and goods. Legislation was further strengthened by the 2006 Equality Act required all public bodies to take an active role in removing illegal discrimination against women.Despite these changes in the law, and considerable increases in recent years in the proportion of women who work in Britain, women remain disadvantaged at workThe proportion of the labour force who ar female has risen considerably. In 1971 92% of men of working age were employed and 56% of women. By 2005 80% of men were employed and 70% of women (Social Trends 2006, p.52).In 2005 42% of women were underemployed workers and 10% of men. In 2004 67% of women with dependent children worked (Social Trends 2006, p.54).Gender and earnings Women continue to be less(prenominal) well paid than men. In 1970 women working full-time earned 63% of the average full-time male wage by 2005 they were still only get 82% of the average male wage (EOC, 1997, 2002a New Earnings Survey 2005).Horizontal segregation where men and women operate to have different fibres of job in addition continues. Women tend to be employed in areas such as personal services, administration, hotels and restaurants. Most routine clerical and secretarial workers are women, as are roughly primary teachers. Men tend to dominate in areas such as manufacturing, construction and transport. The proportion of women managers and professionals has increased recently. The Women and Work Commission (2006) found 75% of pharmacists, 40% of accountants, almost 50% of lawyers and over 30% of doctors were women.The Equal Opportunities Report (2006) reveals the absence of women in elite positions across a number of occupations, and comments that at the present rate of progress it would 50 years before half of top directors were women and 200 years before women were equally represented in the House of Commons, whereby as much female MPs as male MPs.Vertical segregation continues i.e. men predominate in higher paid jobs whilst women predominate in lower paid ones. For example, in 2005 83% of directors and chief executives were men, 74% of waiting staff were women. Men predominate in all the highe r paid lobs except personnel, training and industrial relations managers magical spell women predominate in all the lower-paid jobs except sports and leisure assistants, where the number of men and women are equal.Generally, the more senior the position, the lower the proportion of women. harmonise to the Equal Opportunities Commission report Sex and Power Who Runs Britain? (EOC, 2006), women are under-represented in elite positions. In 2004 only 9% of senior judges, 10% of senior constabulary officers and 13% of national newspaper editors were women. Women held only 10.5% of the directorships of the FTSE 100 companies and 19.7% of MPs and 27.3% of cabinet ministers were female. Although most teachers are female, in 2004 only 31.8% of head teachers were women. In 2005, less than 1% of senior ranks in the armed forces and only 10.2% of senior police officers were female. The report nones close to improvements in the representation of women but calculates that at current rates of change it would take 40% before 50% of top directors were female, and 200 years before there were as many female as male MPs. connectedness SOCIAL WORK TO ABOVE.+REPHRASE MUCH OF ABOVE/SUMMARISE/CUT+CARE SECTOR STATISTICSExplanations for gender inequalitiesTextbook pp. 124-131Functionalism Human capital guess suggests that women are less valuable to employers than men because they are less committed to work and more likely to take career breaks to raise children. This gives employers less incentive to promote women and invest in their training. However, a study by Peter Sloane (1994) found that gender continued to influence pay even when qualifications and experience were taken into account.Catherine hakeem preference theory Hakim (2004) argues that women now have more choice, and inequality stems from personal preference. Women have better labour market opportunities than ever before due to amongst others the contraceptive revolution from about 1965. The equal opportunities re volution and the expansion of white collar occupations as well as the expansion of jobs for secondary earners.This has led, according to Hakim, to the ontogenesis of three types of womenAdaptive women who combine both paid work and family. This group is about two thirds of women who seek flexible or part-time work. Another type is described as work-centred women, these women are a minority who focus on career and fit family life around it, this group is less than 20% of women, so men will continue to dominate the workplace. Finally, home-centred women are women who prefer not to work. This group is about 20% of women, including some who are well qualified.Crompton (1996), however, found no evidence of clear-cut categories among women working in banking and pharmacy in Britain and France. Houston Marks (2003) found many factors other than personal preference influenced womens attitude towards paid employment. Abbott et al (2005) criticize Hakim for ignoring structural constraints w hich limit and shape womens choices.***CONTINUE FROM HERE -P126 (P121-130)The dual labour market theory The dual labour market theory developed by Barron Norris (1976) distinguishes betweenThe primary labour market of well-paid, fairly secure jobs with prospectsThe secondary labour market of poorly paid, insecure jobs with few prospects.Employers interpret hard to attract and retain primary workers, who are seen as key to the success of their enterprises, but secondary workers are seen as easily replaced. It is difficult to transference from the secondary to the primary labour market, and women tend to be concentrated in the secondary sector. This is due in part to employer sexism but also to factors such as lack of unionization.Beechey (1986) sees women as a cheap reserve army of labour, brought in during economic booms but thrown out during slumps. This creates flexibility for capitalists and depresses overall wage levels. Women tend to be in the reserve army because they are often not in unions they may be prepared to work for less if their wage is a second income they are seen as combining work with internal responsibilities.However, this theory cannot explain horizontal segregation. Also, the continued growth of female employment suggests that women are not being used purely as a temporary, reserve army of workers.McDowell (1992) applies post-Fordist theory to female employment. Post-Fordism suggests that there has been a move away from mass return to more flexible production of specialist products. Businesses lay aside a core of highly clevernessed workers, but most other workers are temporary or part-time, or work is contracted out to other firms. Women tend to be concentrated in the more flexible jobs, particularly part-time work, although some have benefited from gaining core jobs.Research by Lovering (1994) found evidence to support this theory in some companies but not in others, suggesting that post-Fordist trends affect only some workers.S ome feminists stress the role of male trade unionists in restricting womens opportunities. Walby (1986) argues that in some areas (for example, engineering) trade unions have used exclusion to disadvantage women, while in industries such as textiles, women have been disadvantaged by confinement to certain lower-paid areas of work. Low-paid work ensures that women are more likely to take on domestic responsibilities than men.Radical feminists see patriarchy rather than capitalism as the main cause of female disadvantage. Stanko (1988) argues that versed harassment in the workplace is used to keep women in their place. Men use their power in the workplace to protect their position. Women in jobs such as bar work and secretarial work are sexualized, and are not taken as seriously as workers or considered for promotion.Adkins (1995) goes further, arguing that sexual work has become integral to many womens jobs. In service sector jobs where women have contact with men they are expected to engage in sexual servicing looking attractive, engaging in sexual banter, tolerating sexual innuendo and so on.The Women and Work Commission (2006) argues that reform, legislation and tackling sexist socialization can solve the problem of unequal pay. They argue thatGender stereotyping in schools, in careers advice, and in work experience programmes, is based on traditional roles. This results in the concentration of women in lower-paid occupations. The Commission pointed out that the media could challenge these cultural expectations two thirds of rhetorical science students are now women.Combining work and family life leads to women taking career breaks and working part-time. Gosling (2005) found a single year working part-time before returning to full-time work led to a 10-15% reduction in pay, largely due to the quality of the part-time work available.Women need more opportunities for lifelong training.Workplace practices often disadvantage women. Job evaluations which rank male-dominated jobs more highly than female ones, even though these jobs have a similar skill level, need to be challenged.1302ADD GENDER ROLE AND STEREOTYPES AS PROHIBETER OF SEXES CROSS OVER TO DOMINENT SEX CAREER ROLES.1605-1626

Harry Potter and the Philosophers Stone

stimulate Potter and the Philosophers rock n rollTitle Harry Potter and the Philosophers StoneThis essay explores the concepts of romance in Lewis Carrolls Alice in Wonder kingdom and J. K Rowlings Harry Potter and the Philosophers Stone. Both authors include an emphasis on the genre of contemporary and juvenile day-dream, containing a main character travelling through a magical world different from their original settings. Their adventures do not begin until either character has entered into the fantasy world. Rowlings world is set adjacent to our own, creating a world within a world the mysterious world of magic inside the mundane world of muggles. In comparison Carroll takes his fighterine Alice into Wonderland, a world where logic is turned upside down.The Alice in Wonderland extract is placed near the end of the novel, as Alice discovers the power and madness of the Queen, victorious place after Alice has attended the Mad Hatters tea party. Characters, for example, The Mad Hatter show different attitudes throughout so the reader isnt aw be of their development. This is due to the (literal and figurative) neuter in maturity Alice undergoes. Alice experiences an inverted hierarchy, in which animals have a measure of authority, treating Alice as an inferior. Alice discovers that animals be the subjects of an inanimate object. Inanimate objects register below animals in a social hierarchy. The Queen acts as a ruthless ruler ordering her subjects beheadings. She utilises living creatures as objects, (playing croquet using hedgehogs, and flamingos). Wonderland reverses the conventions as inanimate objects rule the land while living creatures ar tools. The Harry Potter extract is placed towards the climax of the novel. Within this chapter Harry is serving detention, proving him to be a human hero through his faults and more relatable to a child audience. This significant extract comes after revealing the Forbidden forests mystery as students are prohibit ed, but are tell to enter it now.The fantasy elements in Alice are adapted from Carrolls humour and fantasy appealing to both children and adults. It appeals to children due to the fantasy creatures, (i.e. an anthropomorphic rabbit dressed in a waist coat, and playing cards given the ability to speak). Carroll rehearses mockery and fantasy to appeal to children Generally Carrolls style does not seem to follow the fantasy genre conventions consist mostly of surreal features, strangely developed fantasy aspects and childhood games. In Harry Potter, Rowling uses elements from the fantasy genre, in its purest form. Rowling incorporates a balance of mythologic and traditional creatures strengthening the idea of the magical and mundane worlds co-existing. Incorporating mythological creatures (i.e. three headed dog, Centaurs and Unicorns) the forest becomes more secret, continuing the mood established. References in the extract carry a sense of mystery and mythological creatures are ut ilise to complement the European and Greek mythology. The extract also contains medieval elongations to weaponry following the medieval reference (He pulled out an arrow and fitted it into the crossbow). In medieval Europe, the unicorn was often a symbol of pure and selfless womanhood.Themes are presented to the reader, allowing them to understand what is happening. Alice contains themes of manners and the ability of possessing putting green courtesy, dating back to the nineteenth century. Children in this era were expected to act as miniature adults this reflects Alices tone of voice. Alice is an independent girl, making her own decisions, using civilised expressions (its no bloodline of mine.), also maintaining good manners. This indicates her social status, and ability to identify people within her social class and lower. Alice demonstrates a previously unseen courage. She talks to the Queen with great insolence, attacking the illusion of Wonderlands power. Themes within Harr y Potter tie in with the novel. Rowling presents a Hogwarts system of detention, (a form of punishment). Loyalty and friendship, (in spite of their circumstances) are shown. Firenze allows Harry to ride upon his back, showing disloyalty to fellow centaurs, however presenting himself as loyal to Harry. Rowling uses a theme of impassivity, when Harry is presented with a hooded figure, through his belief that he is a mere observer. The use of cobblers last connects with the issue of good verses evil during Hagrids search for the unicorns killer (Theres summat in here that shouldnt be), and the anonymity of the hooded figure. The spectacle of the dying unicorn is shocking because it is the first death the reader actually witness, but also because the unicorn is a symbol of innocence and purity (Always the innocent are the first victims). Death is shown to be something wrongful and horrid whileevil is presented as ruthless and unfair. Voldemort drinks the unicorns blood to sustain his own life. Characters in Harry Potter address each other through typical twentieth century styles. (He walked forward and shook the centaurs hand). However the centaurs talking to is formal, using old-fashioned language (Good evening to you, Hagrid), giving the impression of wisdom, linked with the mythical theme. The formalities of Banes greeting is reinforced by the conventional interrogative, (I hope you are well?). Rowlings use of inverted syntax reinforce the archaic formality (Students, are you, Always the innocent are the first victims). Rowling uses idioms in tale (Hermiones jaw dropped) and in dialogue by Hagrid (Harry potter an Hermione Ganger, by the way. Students up at the school), the syntax in the extract strengthens the old-fashioned language used by Ronan (the forest hides secrets), giving the impression of knowledge reinforced by the rapprochement phrases by repetition and lack of contradictions. In the extract, the narration is omniscient, with conventions of wri ting in third person. Neither author makes a personal comment, remaining neutral. However Rowlings use of a second person narrative, suggests internal thoughts of Harry.However in Alice, narration dominates the extract. There is little dialogue compared to Harry Potter. In these description there are few adjectives used. Whereas In Harry Potter dialogue is frequently used, containing less narration compared to Alice. More description can be found in the narration than the dialogue. Rowlings syntax use a balance of interrogative and directive, while simple sentences (due to the direct speech), are used more often continued by complex, kid and compound structures. This follows the conventions of the genre, and the set style.The majority of syntax used by Carroll consists of complex sentences. This is a style feature continued throughout the novel. Carroll rarely uses simple sentences, contrast to Rowling. In Alice Carroll uses a clear exploration of language when influencing the moo d of the extract. Carrolls use of language shows Alice to be intelligent, while the simplicity in diction show her to be a little girl. Carroll explores the issue of identity through Alices ability to reason, even though she doubts herself. Carroll does this by placing Alice in different situations, demonstrating how she learns a new manner of conversation.In Harry Potter Rowlings uses of syntax consists of simple sentence structures due to direct speech, continued then by complex, minor and compound. Throughout extracts there is a frequent use of complex while a rare use of simple structures. In Alice it is Carrolls fascination with language and logic that influence the mood of the novel. In the extract Carroll presents suspense and tension, with the Queens arrival. While in Harry Potter the language creates a sinister mood, carrying suspense, which is focused on, yet left unexplained in the extract. The lexis in Alice is limited, compared to Harry Potter. This is because there is a lack of actions through Carrolls vocabulary limited to descriptions (i.e. suddenly). Conjunctions except for and are used rarely, while adverbs are used, but varied. Adjectives depend not to use vivid descriptions, only limited to small or large. Verbs lack variety some used to reflect Alices childish nature. In language, Harry Potter there is a variety of adjectives, verbs and adverbs to reinforce the vocabulary associated closely with the characters and their traits (said Hermione faintly, Hagrid said irritably). The way the author sets apart characters dialogue, allow the readers to recognise the characters by their speech. When making Hagrids speech characteristics, Rowling uses omissions (cant be too careful, Ronan), use of contradictions (anythin) and phonetically speech through lexis (yerself, bin hurt bad). Adjectives are grouped together in pairs (long reddish tail), while the comparative adjectives are grouped together in threes (black-haired and (black) bodied and wil der-looking). The uses of verbs are associated with characters or creatures. Personification is used to discuss the woodwind instrument, (Forest hides many secrets) and comparisons (sounded like a cloak trailing along the ground). The Graphology in Alice follows the established convention in earlier chapters. Semi Colons are used in complex sentences, instead of full stop, separating clauses in a list. Colons are used to introduce further clarification (he was in livery otherwise). Italics are used to emphasise a specific point, (For instance, if you were inside.), dashes are used to indicate pauses and clarification, and to introduce free indirect speech, sometimes an authorial voice. (extraordinary noise going on within- a constant howling and sneezing). Exclamation marks appear in Alices speech elsewhere in direct speech, by the playing cards (your business) as an emotive function of the language spoken in direct speech, but not in narration. Graphology in Harry Potter follows the conventions of the genre. Question and exclamation are used due to the tense mood Rowling places her characters in, (Show yerself Im armed). Dashes indicate further explanation in the extract, introduce free direct speech and to show hesitation (unicorn bin injured would yeh, Erm). Commas, a conventional parenthesis, are used to separate adjective pairings, clauses, and add emphasis within a sentence. Apostrophes are used to explain Hagrids speech, (containing colloquialism) and the contradictions he uses. In Alice apostrophes are used in narration and speech. However Italics are used by both authors to emphasise a specific point. (Are there many of them in here?). Finally both authors combine traditional and cultural themes. Stylistically Alice appeals more to adults, due to its parsimony in dialogue and morals it highlights morals and childish logic which adults find amusing. Harry Potter is widely accessible to many audiences, using fantasy to enthrall all readers attent ions.Contextual Spelling Check5 alertsCommonly confused wordsOKSpelling5 alertsGrammar56 alerts utilization of articles2 alerts social function of conjunctionsOKUse of nounsOKIncorrect use of numbersOKIncorrect use of prepositionsOKPronoun agreement1 alertUse of adjectives and adverbs1 alertComparing two or more things2 alertsFaulty parallelism2 alertsConfusing modifiersOKIncorrect use of negativesOKUse of qualifiers and quantifiersOKSubject and verb agreement4 alertsVerb agreementOKVerb form useOKModal verbsOKConditional sentencesOKOther1 alertSentence structure4 alertsWordiness6 alertsPassive voice use33 alertsPunctuation14 alertsPunctuation within a sentence12 alertsClosing punctuation1 alertFormal punctuationOKCapitalization1 alertStyle and Word plectrum16 alertsWriting style2 alertsVocabulary use14 alertsWordBooster Suggestions202WordBooster202

Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaHCompany profileYuvAnaH is an Indian follow which manufactures Chyawanprash. It was schematic in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided full quality Chyawanprash for only historic period groups, across social boundaries. It has received various(a) certificates over the age which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food dose Administration regulation. YuvAnaH is ISO 9002 certified.VisionFocus on growing their core brands across categories, reaching by to new geographies, inwardly and outside India.MissionTheir mission goes beyond the mere provision to heal ailments and ex tends to support people live long, healthy and intersection pointive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welf are.Objec tivesProductsYuvAnaH Chyawanprash This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and end be consumed by people belonging to all mature groups.YuvAnaH hot chocolate Chyawanprash This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketplaceed as a product with added benefits of chocolates.YuvAnaH Sugar- resign Chyawanprash This is targeted to diabetic patients since it does not contain artificial sweeteners.YuvAnaH Chyawanprash (for summer)This Chyawanprash is curiously made for the summer season to provide protection against infections that are common during the season.YuvAnaH Diet Chyawanprash This product is specially designed for the Diet conscious with partitioningicular ingredients.YuvAnaH Chyawanprash (for pregnant women) Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman.YuvAnaH Chyawanprash (for Skin) This product contains added herbs which are beneficial for a glowing skin.According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest parentage of vitamin C. It is, moreover, a source that remains stable in storage for years.Digestive and immune systemChaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids.Heart and BrainThe perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous syst em and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall.Lung, Liver and KidneysThe unstable functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. different BenefitsThe holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness.CanadaCanadaCanada is a area occupying most of northern North America, extending from the Atlantic Ocean in the easternmost to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds atomic result 42 largest dry land by total area, and shares land borders with the United States to the south and northwest.DemographicsCapital capital of CanadaLargest City TorontoCurrency Canadian DollarPopulation of Canada (2008estimate) 33,157,200 (0.51% of World people)Population growth rate 0.869%Birth Rate 10.75 births/1,000 populationDensity 3.2/km(219th)It is the worlds second largest country by total area.(Area 99884670 km2Even though the density is just 3 persons per square kilometer , a volume of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. dispersal of populationPopulation Distribution by Age Group0-14 17.9%15-64 69.1%65+ 13.0%Population of Main Metro AreasToronto 5,203,571Montreal 3,607,150Vancouver 2,159,994Ottawa-Gatineau (Capital) 1,142,708Calgary 1,037,136Edmonton 1,001,636Quebec City 710,801Hamilton 702,396Winnipeg 698,210London 459,697Considering the fact that a majority of population live s in the metros mentioned above, majority of our trade promotions will concentrated in those areas.Economic EnvironmentGross National Product $760Purchasing power parity(per capita) $29,400(According to the World Bank Economic Groups, Canada locomote under the high per capita income category)Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well.Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position.The OECD forecasts Canadas surplus will be 0.8per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries.Trade and Economic Organization MembershipsAsia Pacific Economic Co-operationCommonwealthGroup of Eight (G8)International Monetary FundLa FrancophoneNorth Atlantic confo rmity OrganizationOrganization for Economic Co-operation and DevelopmentOrganization of American StatesUnited Nations (and its subsidiary agencies)World BankWorld Trade Organization thence, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it.Cultural environmentEstablished in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique socialization and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor the United States they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously.Language Unlike many countries Canada has 2 official verbiages English and cut. A majority of cut speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in m ind by resorting to bilingual labeling and advertising and bilingual press releases. creativeness Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change.Attitudes and ValuesCanadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor.Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boyCanadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts.They similarly tend to dislike companies which represent negative comparisons with Canadian products. godliness Canada has a wide mix of religions and thither is no official religion of Canada though a majority of the population follows Christianity, followed by a large make sense of people who claimed to have no religious affiliation.Family structure a typical family structure in Canada in 2005 was a spouse and no children below the age of 13 at least one child between the age of 13 and 24.Political EnvironmentCanada has a federal parliamentary democracy within a constitutional monarchy.In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through agree between interest groups, regional consultations, and the government of the day.India and Canada have always had a healthy trade relationship.Thus , political environment is withal favorable and there will not be any major issues as far as the government is concerned.Legal EnvironmentCanada can guarantee investors the overall low tax rate among stoped countries.One important factor is the legal system in Canada is that although their criminal rightfulness system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Qubec is based on the French Code Napolon. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems.Few laws that are different to Quebec particularly are as followsGenerally speaking, a French firm name whitethorn be accompanied by its English version, provided that the French version appears at least as prominently however, insome cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text essential have a much greater visual impact than the text in another language.Product labellingEvery inscription on a product, its container or wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial message advertisingPublic signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Qubec, in which case the signs may be bilingual.Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000.All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax.About Health CanadaThe new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woma n who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative checkup therapies, vitamins and antioxidants. And shes willing to pay she spends between $500 and $1000 a year on health supplements.Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc.A chart showing enticeing causes of death in Canada is as under. Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows line Tracking Nutrition Trends surveyKey motivators to change/ improve eating habits PercentageTo maintain personal health 58%To lose weig ht 22%To accommodate the needs of family members 10%To prevent disease 8%To look better 8%The relative importance of each of these factors, however, differed according to age, with responses related tone better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45.National Population Health Survey (NPHS) also indicated that the single biggest reason inform for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health.DiabetesWe all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major resemblances in Canada. Many cases of type 2 diab etes could be prevented by making healthier living choices.Childrens eating habitsUnhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been prove. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children.The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods.The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash.Marketing MixProductsYuvAnaH ChyawanprashYuvAnaH Chocolate Chyawanprash.YuvAnaH Sugar-free Chyawanprash.YuvAnaH Chyawanprash ( for summer)YuvAnaH Diet ChyawanprashYuvAnaH Chyawanprash ( for pregnant women)YuvAnaH Chyawanprash ( for skin)All YuvAnaH products will be operational in a standard size of 500 gms.BrandingAll our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favourably for the company.Packaging and labelingOur product will be packed in HDPE plastic containers which will be sealed with a golden foil.The federal Consumer Packaging and Labeling cause require bilingual designation of the generic name on most pre megabucksd consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in CanadaDrug Identification Number (DIN),Natural Product Number (NPN)or a Homeopathic Drug Number (DIN-HM)This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions t he package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the productBrand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage kitty Number and Packaging Date(PKD, )Precautionary Message ,Bar Code,Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors).Promotion MixAnalysisElectronic MediaTelevision in CanadaThe Canadian send Corporation (CBC) operates both English-language and French-language national television ne tworks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada.Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free.85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me.Government controlQuebecSection 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age.RadioCanadians spend more time with piano tuner compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada.Print MediaThe newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star.Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal w ith most reading all 4 of the last 4 issues They read with tending reading most or all of each issue Community newspapers get high ratings from their readers.Community newspapers capture a very high proportion of exclusive readers.Point of Purchase advertising72% of big boxes were added in the previous nine years.59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising.Perception of Ayurvedic MedicinesIn 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 documentation in 1999. The pro ducts are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption.Place MixEntry StrategyWe intend to enter Canada by straightaway exporting our products. The company has two distributors in Canada one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also transcend to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products.We will follow 4 level channel of dis tribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London.CompetitorsDabur ChyawanprashThe biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the touch.Himani Sona Chandi ChyawanprashThere are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada.Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is ava ilable in Canada.Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada.Competitive edgeThe prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category.None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others.The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.

History And The Human Sciences As Systems Of Knowledge :: essays research papers

What are the main difficulties tender-hearted scientists confront when trying to provide explanations of human behaviour? What methods pass water been invented to hedge these difficulties and to minimize their influence on the results that are obtained?Although many people in the field of human sciences try to get their disciplines to be recognized as everlasting(a) sciences, there are many differences that distinguish the natural sciences from the human sciences. There is a certain kudos that comes with the natural sciences that people in the human sciences crave, alone human sciences can never be like the natural sciences. This is what causes there to be difficulties with human scientists trying to explain their science. They lack the definite, and factual ground on which the natural sciences are based. When a natural scientist hypothesises that when he heats some water to 100 degrees, it will boil. And then after an experiment, it is shown that it does, one can not present that perhaps on another day the water wouldnt feel like turn at 100 degrees, or that perhaps it was only boiling at that temperature because there were people watching. Water boiling at 100 degrees is a scientific fact. It will occur any time the experiment is carried out. However, in the field of human sciences, these facts do not exist, and this makes it very difficult for a human scientist to prove any of his theories, or speculate on situations with any authority. The background for this is that the study of human sciences involves, obviously, human behaviour. Human behaviour does not follow the same patterns that are observed with particles of matter, or certain metals, it is almost totally unpredictable. However, the human sciences do use similar methods of attaining knowledge to the natural sciences. The methods by which the human scientist attains knowledge has the same basic principles to that of the natural scientist. They have hypotheses which they test through observi ng, and analysing their observations. However, in the natural sciences, the observer is quite distinct from the experiment, as an astronomist is distinct from the planets and stars that he is observing. Whereas, in the human sciences, a human is the observer, and humans are the experiment. This complicates things. In every science there are theories. In the natural sciences these theories can be proved true or false, and therefore it can be determined whether these theories have an effect the result of the experiment.

Personal Narrative- Amazon Experience Essay -- Personal Narrative

Personal Narrative- Amazon ExperienceBeing a curious little twelve year h mavenst-to-goodness who was eager to discover the world, when my father asked me back in 1997 if I wanted to travel to Colombia, I jumped on the opportunity. Little did I know just how often I would be discovering. Colombia held suspirationts, sound, and smells that I had never experienced. Crowded city highways with no marked lanes, the stench of lead exhaust pick the overcrowded streets of the capitol, the freshness of the Andean Mountains filling the country air. The thought of Colombia brings a dozen images and adventures to mind. Out of all of these, however, there is one in particular which I shall never forget.It was one of the last mornings we were to excrete in Colombia. My father and I flipped through the hotels visitors guide looking for must see places to visit that day. Take a tour of the Amazon jungle, one of the ads said, and see the beauties of nature that have inspired thousands of painter s and authors who have visited this site. My father and I met look. If we wanted adventure, this is where it could be found.That morning, while eating breakfast at a small, family-owned restaurant in the country, we joked excitedly of the adventurous possibilities. Ill bet there are some savage cannibals out there, my dad playfully suggested between spoonfuls of Changua. Yeah right, I remarked, lions, tigers, and bears, oh my After getting both our hopes and stomachs full, my father and a departed for our great adventure.Prior to our arrival at the days main attraction, we stopped at a tiny souvenir store along the way. As my father and I searched the store for some final gifts to bring back home to friends and relatives, my eyes were captured b... ...man walking along side the drivers window. My daughter says its too warm down here and shes not feeling well. We involve to run around.Please let us go. Please let us go. Dont tie us up. Just let us go, I thought. All right, he sai d to my relief. Do you know your way back, or would you like us to escort you? he asked kindly.Weve got it. Thanks, replied my dad.I breathed a sigh of relief once I reached the paved road again.Looking back now, I realize what a silly twelve year old I was. My father was most likely right. Those primitive looking tribal men were just tour guides trying to make a living. My cowardice and ignorance kept us from exploring the wonders of the Amazon- a once in a lifetime experience Perhaps if I went back know, I would have a different attitude. In both case, however, this was an experience Ill never forget.